At Echo Libre, we love to start new features
One of the things I’ve personally wanted to write about for a while is how well other websites are doing, and specifically, how they’re doing based on sector-to-sector performance.
What I mean by that is, analysing and sharing some of the websites by sector which may inspire you to a) use the teaching already on this blog and and b) looking at how you can relate it to your sector.
For the start of this series, we’re looking at some of the most innovative websites and blogs in the casino, iGaming and gambling sectors. This is often a niche saturated with shady blog owners and spammy sites, so publishers who are going about things the right way deserve a shout-out!
This list will be updated periodically. If there are any sites you think I’ve missed for this sector specifically, drop me an email and let me know. Are there any other sectors or round-ups you’d like to see? Let me know in the comments!
June 2022 Update – We’ve added in sites that are showing particular adeptness in speed, core web vitals and rendering.
The best, most innovative websites in iGaming, Casino and Gambling
Consumer-Facing Casino Sites
iGaming, Casino and Gambling Sites
What can you learn from them?
When looking at these sites, what are the main tech takeaways?
1. You need to focus on frequency of publishing, and do so in a manner that aligns with the information required from service providers. For example, clearly keeping up with deals and offers in such a fast changing sector. It’s awesome to see many of the blog adopting custom API calls as a means of pulling-through service provider offers and deals, which I suspect is a custom offshoot directly from the offer API’s from within the affiliate platforms (or a custom one provided from the service providers)
2. Speed is everything for these types of sites. In what is an inevitably browser-intense sector, you need the games and even information on blogs to be served as rapidly as possible. It’s also important to pay attention to recent Core Web Vitals updates, as ultimately sites with poor UX and speed are being penalised by search engines (or, at least, are not going to be rewarded in the rankings for offering a slow and clunky user experience)
3. Get the information right the first time. With so many scripts and content to constantly change, you don’t want to have to waste time going back over wrong information.
If you loved this guide, let me know in the comments. As discussed, it will be added-to over time, as will all of the other sector pages that are soon to come on the site.